Finding music fans with Facebook Events
The music promotion and festival production company uses Facebook Events to develop a community of music fans for each of its concerts, resulting in 19% of all ticket sales coming directly from Facebook.
“Facebook Events allow an additional step in the marketing funnel, where fans can show interest beyond the brand and into the specific event. Because of that, we’re able to reach a highly targeted group of people who have pre-qualified themselves as interested in the Event. That’s something we can’t do with our Page.”
Rachel Puckett, Marketing Director, Huka Entertainment
The destination for music fans
Huka Entertainment was founded in 2005 by two concert promoters in Mobile, Alabama. The production and promotion company now hosts a number of local concerts—everyone from ZZ Top to Nathaniel Rateliff & the Night Sweats—and destination music festivals across North America, including the Pemberton Music Festival in British Columbia and the Tortuga Music Festival in Ft. Lauderdale.
Reaching music lovers
Huka Entertainment wanted to cultivate a community of music lovers and reach all potential event attendees — something it was only able to do through Facebook Events.
Making friends with concert goers
Rocking referral traffic
Huka Entertainment’s strategy of using Facebook Events to foster a close-knit Facebook community for each of its music festival and concert attendees has achieved:
higher conversion rate from Facebook traffic, compared to other advertising campaigns off of Facebook
of referral traffic to ticket sales is from Facebook