A sprint to the finish with Facebook Events
Race series organizer CoolEvents exclusively uses Facebook Events to introduce its night time runs to people and encourage them to buy tickets, resulting in a 20% increase in ticket sales year-over-year.
“Facebook is our one and only advertising channel. We tested other mainstream social media platforms but they don’t work as well Facebook allows us to easily run individual campaigns for each of our races then test the success of each of those campaigns.”
Bill Spata, Co-Founder, CoolEvents
Running for the kids
CoolEvents hosted its first nighttime race in 2013, and has since hosted thousands of races across the country, including its Blacklight Run and Foam Glow 5K. CoolEvents hosts 3 to 4 events across the country every weekend, so Facebook has been critical in reaching the right audience for each event in each host city. The race series also shares its profits with local children’s charities.
Lighting up registrations
CoolEvents’s goal is to increase ticket sales to their events by 20% each year.To continue racing toward this objective, the company exclusively uses Facebook Events to both promote its races and encourage people to register.
Reaching colorful runners
Sprinting to success
CoolEvents’s use of Facebook Events, paired with a smart advertising strategy, have helped the brand reach its growth targets. The company, which now uses Facebook exclusively to promote its races, also achieved:
Year-over-year increase in event attendance