Fostering a BossBabe community with Facebook Events
The non-profit uses Facebook Events to nurture its local community and interact with people interested in the organization’s series of meet-ups, events and festivals, leading to a 50% increase in attendees.
“Facebook will continue being a vital community organizing tool for our non-profit. It’s essential to the way we communicate and disseminate information about our gatherings and calendar.”
Jane Hervey, Founder and Head of Operations, BossBabesATX
Supporting women across the country
Founded in Austin, Texas, in May 2015, BossBabesATX is a self-funded non-profit series of meet-ups, events and festivals for self-identifying women in creative industries and the arts.
Building pre-event hype
The BossBabesATX team uses Facebook Events to foster a community around its non-profit organization, and generate hype leading up to its events in the Austin area. The organization also uses its Facebook Events to answer questions and interact with its members and event attendees resulting in a 25% decrease in the volume of support emails to ensure that everyone feels clued-in and welcome.
Connecting with Babe attendees
BossBabesATX has successfully created an inviting community at its events and on Facebook. The organization continues to use Facebook Events to promote its meet-ups, festivals and other events, achieving:
Increase in event attendees
Decrease in support emails