Highlight events on your Page
Move up the event tab
Make it easy for people to find your event calendar by reordering the tabs on your Page. If the events tab still isn’t visible, you’ll need to create an upcoming event first. Learn More
Publish events to Timeline
Make sure that you’ve checked Publish New Events to Timeline on the gear dropdown menu on the events tab to automatically post to your Timeline when you create a new Event.
Promote upcoming events
Cross-promote using Add to Page
Avoid creating duplicate Facebook Events and ask other organizers or promoters to add your event to their Page calendars so their audiences can discover your event. Learn More
Share your event calendar
Publish a post with a preview of your event calendar (facebook.com/[YourPage]/events) to let people know about upcoming events. To reach even more people, boost the post with an ad or share the link through mailing lists.
Promote your event off of Facebook
Create a QR code
On desktop, click the More dropdown menu on your event page and create unique QR code to use on printed flyers, posters and email announcements. This takes people directly to your Facebook Event where they can mark themselves as Interested or Going. Learn More
Embed Your Event Calendar on Your Website
Add a Page plugin so people can discover and interact with your events from your website. Any changes to the Facebook Event are automatically updated on your website. Learn More